HI, I’m Fei.

I am an interactive designer who weaves storytelling into illustrations, motion and graphic design, game design, UI, and user experiences.

BFA Illustration @ School of Visual Arts
MS Digital Media @ Georgia Institute of Technology
Previously worked @ NetEase

Visual & Interaction Design Intern

H5 · Illustration · Mobile UX

Developed at NetEase for 5i5j Real Estate, this HTML5 mobile experience is an interactive lifestyle quiz. Featuring customizable illustrated avatars and eight distinct lifestyle profiles, it engages Gen Z users in a playful way while helping the client efficiently gather insights into young customers’ housing preferences.

NetEase × 5i5j Rebranding

NetEase × Auto Shanghai 2023

Key Visual & Social Media Compaign

Brand Communication
Visual Design · motion
Advertising

A collaborative project between NetEase Yanxuan and the 2023 Shanghai Auto Show, featuring a futuristic motion-graphic opening promotion on the Weibo mobile client and the event’s main visual poster.

Echoes of Cost

Personal Project

VR Game Prototype
3D Environment · UI Design

My Shiny Scale

AR Experience
Interactive children's book
UX · Visual Design

Symbio Sphere

Symbio-Sphere is a speculative design exploring sustainable human–nutria co-existence, promoting ecological balance, inclusive sensory experiences, and nutria conservation awareness.

Other Works

  • Memories Amidst Electronic Ruins

    An interactive museum installation exploring misinformation and news agendas in the age of AI.

    explore

  • Pattern Design

    A set of experimental pattern designs combining abstract shapes and textures, developed for branding and packaging projects.

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  • Stomach Taste

    A recipe book designed for gastritis patients, focusing on clear layouts and easy-to-follow, gentle dietary guidance.

    explore

  • Graphic Design

    A series of graphic and web design elements created during my internship at NetEase, showcasing interactive and visual design skills.

    explore