DUNKIN' Rebranding
DUNKIN' Rebranding
Overview
This project reimagines the visual identity of Dunkin' to better connect with a new generation of consumers. The redesign modernizes the brand while preserving its iconic orange and pink color palette. Through updated typography, refined graphic elements, and a more flexible visual system, the new identity positions Dunkin’ as an energetic, contemporary coffee brand for today’s fast-paced lifestyle.
LOGO VARIATIONS
Primary Logo
Secondary Logos & Icon
Logo Clear Space
To maintain visual clarity, a minimum clear space must surround the Dunkin’ logo at all times. The clear space is defined by the height of the letter “D” in the wordmark. No text, images, or graphic elements may enter this protected area.
Monochrome Logo
COLOR PALETTE
Vibrant Color System
The Dunkin’ color palette is built around its iconic orange and pink tones. Orange represents energy and warmth, while pink introduces playfulness and contrast. Supporting neutral colors such as cream and espresso brown provide balance and flexibility across packaging, environments, and digital applications.
TYPOGRAPHY GUIDELINES
Font
Vibrant Color System
The Dunkin’ color palette is built around its iconic orange and pink tones. Orange represents energy and warmth, while pink introduces playfulness and contrast. Supporting neutral colors such as cream and espresso brown provide balance and flexibility across packaging, environments, and digital applications.
