VYVA Branding
VYVA Branding
Overview
VYVA is a high-end sparkling water brand designed around mental states rather than flavors, transforming hydration into a daily ritual of intention and awareness.
Instead of positioning around taste, VYVA frames each product as a functional emotional state, aligning with how people move through their day.
Role: Brand Designer, Product Designer, Visual Identity
Year: Feb 2026 - Mar 2026
Duration: 2–3 weeks
Tools: Adobe Illustrator, Photoshop, Figma, InDesign
Flow
Supports creativity and ease.
Designed for moments of openness and momentum.
Reset
Encourages balance and recovery.
Designed for pause, clarity, and mental refresh.
Focus
Enhances concentration and presence.
Designed for deep work and sustained attention.
Design Approach
Uses a refined and minimal visual system to express clarity and control. Each variation is differentiated through subtle shifts in tone, color, and composition, while maintaining a cohesive premium identity.
