NetEase × 5i5j Real Estate Rebranding
NetEase × 5i5j Real Estate Rebranding
Roles: Visual & Interaction Designer, Illustrator, Motion Graphic Designer
Date: Summer 2023
Tool: Photoshop, Illustrator, After Effects, Figma
Developed at NetEase for 5i5j Real Estate, this HTML5 mobile experience is an interactive lifestyle quiz. Featuring customizable illustrated avatars and eight distinct lifestyle profiles, it engages Gen Z users in a playful way while helping the client efficiently gather insights into young customers’ housing preferences.
Problem
Context
5i5j is a large-scale real estate company undergoing brand renewal
NetEase was responsible for digital brand experiences and interactive content
Design Challenge
Modernize a traditional real estate brand
Engage younger, mobile-native users
Balance brand credibility with visual warmth
My Role
Roles: Visual & Interaction Designer, Illustrator, Motion Graphic Designer
Date: Summer 2023
Tool: Photoshop, Illustrator, After Effects, Figma
Designed illustration systems for H5 brand pages
Created mobile-first interaction flows
Collaborated with product managers and developers
Prepared assets for development handoff
Design Strategy
Narrative-driven scrolling to guide users through brand values
Modular illustration system for flexible reuse
Subtle motion feedback to enhance engagement
Interaction & Flow
Entry screen introduces brand tone
Scroll interaction reveals layered content
Micro-animations reinforce touch feedback
Entry screen introduces brand tone
Scroll interaction reveals layered content
Micro-animations reinforce touch feedback
Entry screen introduces brand tone
Scroll interaction reveals layered content
Micro-animations reinforce touch feedback
