HI, I’m Fei.
I am an interactive designer who weaves storytelling into illustrations, motion and graphic design, game design, UI, and user experiences.
BFA Illustration @ School of Visual Arts
MS Digital Media @ Georgia Institute of Technology
Previously Interned @ NetEase
Interactive Campaign
Interaction Design
Visual Campaign
Advertising
Packaging Design
Web UI
VR
Branding
Illustration
UX Design
MobileExperience
Motion Graphics
Visual Design
Featured Projects
UI Design
Visual & Interaction Design Intern
Developed at NetEase for 5i5j Real Estate, an interactive mobile experience lifestyle quiz with illustrated avatars designed to engage Gen Z users and explore housing preferences.
Graphic Design
Narrative VR Experience
Echoes of Cost is an immersive VR platform that helps users reflect on the emotional impact of their decisions. By visualizing choices as growing artifacts on a decision tree, the experience encourages self-awareness and personal growth.
UX Design
Product Design
Key Visual & Advertising Campaign
A collaborative project between NetEase News and the 2023 Shanghai Auto Show, featuring a futuristic motion-graphic opening promotion on the Weibo mobile client and the event’s main visual poster.
UI UX Design
TruLens is a mobile app designed to help users identify AI-generated misinformation on social media platforms. It aims to help people with limited AI literacy better recognize synthetic content online.
AI Experience
Brand Identity
A branding project for a Chicago milk tea brand, developing a cloud-inspired visual identity that brings softness, playfulness, and clarity to the customer experience.
Illustration
Motion Graphic
Cross Media Storytelling
An interactive narrative experience based on my original illustrated Children’s Book, inviting players to revisit childhood pressures through a dreamy journey of reflection and emotional healing.
Interactive Storytelling
AR Experience
Illustration
Product Design
3D Environment
Game Design
Other Works
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Dunkin' Rebranding
A modern redesign of Dunkin’s visual identity, refreshing its iconic colors and typography to create a more energetic and contemporary brand experience.
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Interactive Installation
An interactive museum installation exploring misinformation and news agendas in the age of AI.
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Speculative Design
Symbio-Sphere is a sustainable facility for human–Nutria co-existence, featuring wetland simulations, sensory experiences, and observation zones.
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Stomach Taste
A recipe book designed for gastritis patients, focusing on clear layouts and easy-to-follow, gentle dietary guidance.
